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Why Use Video For Your Business?

By Matthew

Why Video? Executive Producer of Guerilla Media Matthew Dykes explains. Video has dominated entertainment, advertising and living rooms for the last 80 years. Now video is rapidly taking over the internet and cell phone markets as well not only changing the way we entertain ourselves but also the way we communicate and do business.

Even though we have new, innovative and ever evolving ways to watch videos, the video itself has not changed much
Proof positive video has not only staying power but is the best and most relative way to communicate, experience, and send your message
Whether it's a story, a product or the weather.
It's fun, enjoyable, and engaging, the most important thing is it requires no effort whatsoever from the viewer.
If video didn't work we would have no movies to watch, no Big games to throw parties for, no youtube videos to laugh at and no reality shows to vote on.
Why does it work?
There is a big long scientific reason why video works but I am not going to bore you with a long scientific equations
put simply
65% of the populous are visual learners
30% are audible learners
And 5% are tactile learners
Video conveys a message by combining the 2 most popular ways that people receive and process information
But when you add the hands on experience of the internet and mobile technology you are getting your message to 100% of your audience the best way they can receive it.
How can video benefit you?
Video can benefit every aspect of your business.
It saves on costs and helps your bottom line, It helps to build trust by bringing your company to a personal level, it has multiple distribution channels, builds brand awareness, maintains your consistency of message, educates your customers and trains your employees.
It doesn't matter if you are a corporation, a business person, in the trade industry, a musician, a butcher, a baker or a candlestick maker. Video is the most effective and efficient way to promote your business. Reach more people in a real and relative way with video.

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