Video Marketing Is Not A Fad

By Carly Engel

Video Marketing is NOT a Fad

Since the invention of the TV set back in 1927 by Philo Taylor Farnsworth,
a 21 year old inventor who had lived in a house without electricity until he was 14, video has been key in marketing. I said KEY people!

I bet Farnsworth had no idea of the impact he was making on the world, and the future, when he brought video, via TV, into the home.

All of a sudden people could see products before buying them and they could connect in an entirely new way with brands. Things were never the same after that moment.

Since then it’s been a scramble to capture the attention of viewers, and as technology changes, the entire marketing landscape shifts trying to keep up with it. Video has long surpassed the amazing invention of television sets and now it’s everywhere – on mobile devices, computers, even in your eye glasses if you happen to have Google Glass.

The number of digital video viewers in the US is expected to increase by more than 22 million between 2013 and 2017, according to eMarketer. 22 MILLION! We are right in the midst of this huge boom in the marketing and advertising industry and if you’re not leveraging video you are missing out on a vast sea of prospects and customers. There’s no way to argue that.

What online video has over standard TV is the detailed track-ability of it all. Metrics, trends, the ability to tweak and re-boost existing content –all things that are costly and much more time consuming in the TV world than in the online one. Online offers you precision and when it comes to marketing that’s one thing that you can’t beat with a stick if you try.
Video and video marketing is NOT A FAD!

Entrepreneur Magazine says “Brands are embracing the Holy Grail of online marketing.” If you don’t get that by now I’m not sure what else to say but hey, good luck out there – go get ‘em tiger! Hope you’re happy with putting in more effort for less results than your competitors (ouch)…

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